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Pricing strategy
Pricing promotions strategy
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Price repositioning
Pricing business processes
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Anatoly LysovRetail Pricing Practice Leader, Eastern Europe and AsiaPricing expert, Anatoly Lysov, leads the Retail Pricing Practice and pricing project execution for myRetailStrategy. He brings over 20 years of experience in business and consulting, including ten years as a head of pricing departments at big FMCG and eCommerce retail companies, X5 Retail Group, OZON.ru, and Eldorado. With a doctorate in economics, Anatoly is a much-requested thought leader and speaker on retail, and contributes to the Graduate School of Marketing and Business Development program of the National Research University Higher School of Economics.
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Price segment fragmentationAn important element in retail pricing is price segments which are defined within the same category and corresponding price band. The division of the price band into price segments has traditionally been carried out into low, medium, medium+, high and premium price segments. However, in practice, such a breakdown, often, was conditional, with each category manager independently trying to define the boundary between quantitative and qualitative considerations. Today, research and work in the field of behavioral economics indicate that there is no direct relationship between the perception of product quality and consumer behavior in different price segments (especially, for the middle price segment) although there are certain perceptions about changes in price.
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The truth is that zero is one market..This difference between cheap and free is what venture capitalist Josh Kopelman calls the "penny gap." ....
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Strategies To Maximize TPM ROITrade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective?
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Based on insights from Shop.ORGThrive Market isn’t just a pure play e-tailer. It’s a social experiment that combines e-commerce with an authentic commitment to social change
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